St-Germain Media Centre

11 July 2023

[HAMILTON, BERMUDA, 11 July 2023] ST-GERMAIN – the French liqueur expertly crafted from wild, hand-picked, fresh elderflowers – has partnered with Vaisselle, French-inspired pottery brand, to add a dash of je ne sais quoi to your apéritif moments this Summer.

With Summer in full swing and soirées firmly in calendar, this collaboration bridges the gap between tablescaping and the apéritif. Léa Zana, the designer behind Vaisselle, has curated with ST-GERMAIN a limited edition six-piece collection to sit beautifully alongside the iconic art-deco ST-GERMAIN bottle, to add a dash of joyful decadence to British garden parties, picnics, and summer soirées.

The luxury edit is available exclusively in the UK and includes six curated sets of apéritif items, perfect for any summer hosting occasion:

The ST-GERMAIN x Vaisselle 'Decadent Collection' - Genie in a Bottle vase, Bon Appetit serving plate, Lumiere candle holders, ST-GERMAIN bottle (50cl), ST-GERMAIN carafe (1l), ST-GERMAIN glassware RRP £375

The ST-GERMAIN x Vaisselle 'Joyful Collection' - Dinner Date serving plate, Lumiere candle holders, ST-GERMAIN bottle (50cl), ST-GERMAIN carafe (1l) and ST-GERMAIN glassware RRP £315

The ST-GERMAIN x Vaisselle 'Lumiere Edit' - Lumiere candle holders (one pair, available in 3 colourways) with ST-GERMAIN Bottle (50cl) RRP £175

The ST-GERMAIN x Vaisselle 'Dinner Date Edit' - Dinner Date serving plate with ST-GERMAIN bottle (50cl) RRP £105

The ST-GERMAIN x Vaisselle 'Genie in a Bottle Edit' - Genie in a Bottle vase with ST-GERMAIN bottle (50cl) RRP £95

The ST-GERMAIN x Vaisselle 'Bon Appétit Edit' - Bon Appétit serving plate with ST-GERMAIN bottle (50cl) RRP £95

French heritage, respect for craftsmanship and a shared love for playfulness are at the heart of both ST-GERMAIN and Vaisselle’s ethos. Just a dash of ST-GERMAIN will elevate your sparkling apéritif cocktail, whilst a piece of Vaisselle pottery on your table instantly elevates any hosting moment.

Léa Zana, Founder of Vaisselle says: “Whenever I am hosting, a sparkling cocktail is my go-to-choice for an apéritif, simple to make and totally delicious when elevated with just a dash of ST-GERMAIN. Its delicate floral taste reminds me of long summer evenings in the South of France, which are often the source of my inspiration when I am designing my collections. Our limited-edition edit is designed to bring friends and family together over shared moments with an added dash of je ne sais quoi!”

Franck Dedieu, Global Brand Ambassador of ST-GERMAIN, adds: “Vaisselle is the perfect partner for ST-GERMAIN, combining playful creativity and authentic French heritage to create the perfect setup for your at-home apéritif moments. Together and whatever the occasion, ST-GERMAIN and Vaisselle will add a dash of inspiration, whether it’s to your cocktail creations or your tablescape at home”.

The ST-GERMAIN x Vaisselle limited-edition Apéritif Edit is available to purchase exclusively in the UK now at ST-GERMAIN x Vaisselle - MixLab Shop.

Please Enjoy ST-GERMAIN Responsibly. ST-GERMAIN, ITS TRADE DRESS AND VIE PARISIENNE EN BOUTEILLE ARE TRADEMARKS.

-ENDS-

NOTES TO EDITORS

For Press Enquires: stgermain@ogilvy.com

For Imagery: ST-GERMAIN x Vaisselle Aperitif Edit Imagery

The ST-GERMAIN® Spritz

Mix 40ml of ST-GERMAIN® and 60ml of sparkling wine, top with 60ml of club soda, add a twist of lemon, and voilà: The ST-GERMAIN® Spritz.

ABOUT ST-GERMAIN

In 2007, Rob Cooper, a third-generation distiller, engaged some of the world’s top mixologists and traditional French liqueur producers to create ST-GERMAIN®. An exciting innovation in a tired liqueur category, lovingly referred to as Vie Parisienne en Bouteille, or “Parisian Life in a Bottle.” The secret to the liqueur’s allure and early success is the fresh, handpicked wild elderflower blossoms gathered each Spring in the foothills throughout Europe.

Intrinsically French, seductively Parisian, ST-GERMAIN® is created in France. Combining traditional French savoir-faire with handpicked wild elderflowers, every bottle is a celebration of the unique spirit of 1920s Paris.

Thanks to its unique flavour, versatility and elegance, ST-GERMAIN® has earned a certain célébrité. The New York Times remarked that ST-GERMAIN® is “one of the most influential cocktail components introduced in the last decade.”

The drink has won an array of awards, including four consecutive Grand Gold medals from Monde Selection, and the Chairman’s Award at the Ultimate Spirits Challenge.

A dalliance with Champagne, a fling with gin: ST-GERMAIN® is happy to mingle. It has a reputation for elevating just about any cocktail you mix it with. Those in the trade refer to it as ‘bartender’s salt and pepper’ for the way it enriches any drinks experience.

The brand is now part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda, and continues to be the market leader of the category. Acquired by the company in 2013, ST-GERMAIN® has retained its roots in the creation of its liquid.

Tasting Notes

Aroma: intense floral, elderflower notes combined with citrusy elements and a hint of passion fruit.

Palate: tropical fruits, grapefruit, and pear, with a hint of honeysuckle.

Colour: pale yellow with gold tonality, 100% comes from the elderflower extract.

In creating ST-GERMAIN®, no preservatives, additives or stabilisers are used. Thus, its pale golden colour may eventually darken over time. This is perfectly natural and will not alter the taste.

ABOUT LÉA ZANA & VAISELLE

Vaisselle is a contemporary lifestyle brand created by Léa Zana - a fashion-turned-tableware designer with a penchant for eclectic vintage style.

Her childhood spent scouring French flea markets with her Gran-ma inspired her passion for vibrant miss-matched ceramics, while her background in couture design, has equipped her with a flamboyant, yet artisanal approach to her creations.

Vaisselle’s contemporary homeware is infused by French heritage and pieces are hand-made to be interchangeable so collections can grow over time and personal and playful looks can be built.