ST-GERMAIN® Elderflower Liqueur Debuts Fleuriste ST-GERMAIN with Multi-Hyphenate Artist Jameel Mohammed of KHIRY and Paper Floral Designer Zoe Bradley
Amid a fresh flower shortage, Fleuriste ST-GERMAIN welcomes guests to participate in an immersive paper floral installation designed to bring the joy of flowers to life in unique and creative ways from August 12-13 in New York City
Hamilton, Bermuda, August 12, 2022 – Last night, ST-GERMAIN® Elderflower Liqueur teamed up with multi-hyphenate artist Jameel Mohammed of KHIRY, who uses unconventional materials to spark creativity and conversation, and Paper Designer Zoe Bradley launched Fleuriste ST-GERMAIN, a veritable paper “fleuriste” or flower shop en français in response to the global flower shortage. An illustrious mix of cultural tastemakers, celebrities, musicians, and industry innovators in attendance included AnnaSophia Robb, Isabella Boylston, Laura Kim, Joanna Carpenter, Venita Aspen, Laura Jung, Coco Bassey, Nana Agyemang, Alvin Wayne and more. As guests arrived, they were greeted by a multisensory assortment of paper flowers that served as the backdrop for intimate talks around expanding creativity to reimagine classics, and exclusive, soulful jazz performances by Jameel celebrating the beauty of creative diversity and collaboration. The crowd sipped signature ST~GERMAIN cocktails including Zoe Bradley’s Fleur Sauvage and Jameel Mohammed’s Songbird, while exchanging stories around self-expression, sources of joy, and finding inspiration in our natural surroundings.
Fleuriste ST-GERMAIN is the latest evolution of the brand’s Salon ST-GERMAIN series and is open to the public* from August 12 – 13. As the world experiences a scarcity of fresh florals, ST-GERMAIN, a liqueur comprised of up to 1,000 handpicked fresh elderflower blossoms